The Advisors

Bob Roach, Sporting Goods Advisor

Badger Sporting Goods - Madison, WI
Bob Roach graduated from Madison Edgewood High School in 1972. In 1974, he attended Madison Area Technical College, studying business. This was also the year he began working at Badger Sporting Goods. In 1977, he was appointed warehouse manager. In 1984, he became a shareholder and, in 1990, he became a member of the board of directors.

Bob is also the cousin of Senior Shot Analyst and CEO of Shot Perfect, Terry Roach. Terry relies heavily on Bob Roach for athletic-wear decisions regarding coaching shirts, camp shirts, shorts, hats, basketballs, etc. Terry Roach considers Bob to be one of the reasons Shot Perfect is a successful business.

Mitch Rosefelt

Video Director
Mitch Rosefelt, president of The Pixel Farm, has been working as a computer graphic artist for ten years. He founded The Pixel Farm in 1994 after spending five years as a production artist in Los Angeles. Over the course of his career, he has contributed graphics, programming and content development to numerous projects including feature films, video, CD-ROMs and the World Wide Web.

Recently, he has served as project coordinator as well as production artist for several CDROM and video projects. While working in the entertainment industry in the early part of his career, he received screen credits for his visual effects work on the feature films Speed, Super Mario Brothers and Hideaway.

Dave Geier

David Geier graduated from Madison Edgewood H.S. in 1972. He attended the University of Wisconsin-Madison, where he majored in History in 1976, later earning his Masters Degree in 1978. Dave began working as a lawyer in 1982 and currently is a partner at LaRowe, Gerlach & Roy, S.C. in Madison, Wisconsin across from the State Capitol. Dave has been working as an attorney with Shot Perfect since its conception in 1999. He also represents Terry Roach, Senior Shot Analyst with Shot Perfect, acting as his agent.